Published: September 10, 2026
Applies to new relationships: Beginning after publication on September 10, 2026
Existing relationships and previously collected information: If you had an Asqend account, engagement, or other relationship with us before this version was published on September 10, 2026, the prior Privacy Policy continues to govern that relationship until we provide the notice it requires and obtain any consent required by law. Information collected before this version was published on September 10, 2026 remains subject to the commitments made when it was collected. Publishing this policy does not authorize new uses of that information without any required consent.
SD Consulting LLC, a Colorado limited liability company operating as Asqend ("Asqend," "we," "us," or "our"), provides the website at asqend.com, the Asqend application at app.asqend.com, and agreed services such as a look-back review, ongoing monitoring, and hands-on implementation work.
This policy explains how we handle personal information and customer business data when you visit our website, contact us, book a call, or use these services. The information we process depends on the services and sources agreed with the customer. A look-back does not automatically authorize ongoing monitoring, additional integrations, or custom implementation work.
In this policy, “you” means the person whose information we handle; “customer” means the individual or organization that engages us or authorizes business-data processing.
This policy is a privacy notice. It does not replace a service agreement or any separate permission required to access customer information. Where consent is required, we obtain it separately rather than treating a visit to this website as consent.
We determine how to use contact, account, billing, and website information for purposes such as responding to inquiries, administering our business, and securing our services. For that processing, we act as a controller or business where those terms apply.
When a customer supplies business information for analysis or authorizes an integration, we process that information on the customer’s behalf to provide the agreed services. In that role, we act as a processor or service provider where applicable. The customer determines which sources to provide and the authorized purpose of the work. A service agreement and, where applicable, a data-processing agreement set out the parties’ responsibilities.
Customers are responsible for having the authority to provide information about employees, customers, meeting participants, and other people, including any required notices, recording permissions, and lawful basis for sharing. Authorizing a connection does not replace those responsibilities. Please provide only information needed for the agreed work.
We handle information you provide when contacting us or booking a call, such as your name, business email address, company, scheduling information, and the details you choose to share. When applicable, we also handle account identifiers, authentication and session information, preferences, agreements, invoices, and payment status. Payment details entered directly with a payment provider are handled under that provider’s terms.
For a look-back, this may include agreed meeting history: titles, dates, participants, notes, transcripts, summaries, and action items supplied through an authorized connection or export. It may contain information about people who do not have an Asqend account.
For other agreed services, authorized sources may also include CRM records, customer and deal information, communications, support history, product usage, billing metadata, commitments, and owner assignments. This list describes possible data categories, not a promise that every integration is available or connected for every customer.
We handle prompts, questions, comments, findings, summaries, recommendations, reports, and other working material generated during the engagement. Where used, this includes approval records and follow-up information. These materials may contain personal information drawn from the authorized sources.
Our website, application, and service providers may process IP addresses, browser and device information, request and authentication logs, errors, and performance information to deliver, secure, and troubleshoot the services. Website access does not itself give us access to your company’s meeting history or other business systems.
Please do not supply unnecessary sensitive information, such as government identification numbers, financial account credentials, medical records, or information about children. If the agreed work requires sensitive or regulated information, contact us before providing it so we can determine whether the work can be supported and what additional safeguards and permissions are needed.
We may use technical and usage information to improve reliability and usability. We do not use customer content to train our own AI models without a separate written agreement, and we do not use personal information to train third-party AI models. We may develop and evaluate capabilities using synthetic information or anonymized technical and usage information. We do not create anonymized data from customer content for our own development unless the customer’s agreement permits it. We do not treat identifiable customer content as anonymous merely because names have been removed.
We send service-related communications as needed. We send marketing communications with your consent; you can ask us to stop by emailing spencer@asqend.com. Necessary engagement, billing, and security messages may still be sent.
The look-back includes human review. With the customer’s explicit authorization for the engagement, Spencer Dusebout reviews relevant source material and findings, prepares recommendations, and discusses them with the customer. Other human access to customer content occurs only for implementation work, support, debugging, or security that the customer has explicitly authorized, or where required by law.
Anyone else authorized to help deliver the work will be bound by written confidentiality obligations and limited to the information needed for their role. Permission for a look-back does not authorize unrelated human access or use of customer content for marketing.
Asqend may use third-party AI providers to generate findings, explanations, summaries, and other requested outputs. Before customer content is processed by an AI provider for an engagement, the providers involved, such as OpenAI or Anthropic, are identified in the engagement agreement or written data-handling arrangements, and we confirm that the applicable terms and settings do not permit customer content to be used for model training.
Before customer content is processed outside Asqend through a separate AI tool or local workflow for hands-on work, we obtain the customer’s written agreement to that processing. Customer content is not used for third-party model training. Provider retention or security review is distinct from model training; a no-training commitment does not mean that every provider immediately deletes all copies.
We share information only as needed for the purposes described here:
We do not sell personal information, provide it to data brokers, or share customer content for another party’s marketing without consent. We do not use customer information for purposes unrelated to the services.
When you choose to use an external website or service, such as a scheduling service, that provider’s privacy notice also describes its own processing. An external provider’s terms do not replace our commitments for information we handle.
We retain information for the agreed services and for legitimate legal, billing, security, and dispute-resolution needs. Retention depends on the type of information and purpose; keeping a report does not necessarily require keeping every underlying transcript indefinitely.
Before customer content is provided, the engagement agreement specifies how long source material and derived working data will be retained after the readout if the customer does not continue. The agreement also addresses delivery of the report, export requests, deletion, and any retention exceptions. Ongoing monitoring or a longer engagement requires separate agreement.
If you use the Asqend application or connect a source without a signed engagement agreement, the Service Terms govern that use, and the deletion and export commitments in this Section 7.2 apply. For a one-time look-back engagement, the prior written arrangements in Section 7.1 are required.
For ongoing services, we retain information needed to maintain the authorized business context during the engagement, subject to the agreement and applicable law. Contact spencer@asqend.com to request deletion or offboarding; you do not need to find a self-service deletion control.
When an account is deleted, personal identifying information is deleted within 30 days unless a longer period is required by law, security, billing, or contractual obligations. We may retain anonymized usage information. Information held in provider caches or backups may persist according to applicable retention arrangements; contact us for the arrangements relevant to your engagement. If a signed engagement agreement sets a shorter deletion period, that period applies.
Upon reasonable request, we provide an export of customer-controlled service data during offboarding, subject to technical limitations, security requirements, applicable law, and contractual terms. Data retained for a specific exception remains subject to the applicable privacy commitments.
The application may use cookies or similar browser storage for authentication, security, and settings. Browser controls can limit cookies and storage, but blocking necessary storage can prevent account features from working.
The website may load resources from external providers, such as fonts. Those requests can disclose technical information including your IP address and browser details to the provider. Following a booking or other external link takes you to a service with its own privacy practices.
Contact spencer@asqend.com for information about tracking and available choices for the services you use. Where applicable law requires consent for optional tracking, we obtain it before that tracking begins.
We use administrative, technical, and organizational safeguards appropriate to the information and services involved. The same obligations to protect customer information apply to tools used for hands-on delivery. Customers can request information about safeguards relevant to an engagement before providing data.
No system can guarantee absolute security. If a security incident affects personal information, we investigate and take appropriate action, and notify affected customers, individuals, and authorities as required by applicable law and our agreements. Notifications to affected users will be made without unreasonable delay and within applicable legal timeframes.
Report suspected unauthorized access or a security concern to spencer@asqend.com with the subject “URGENT — SECURITY.” Do not send passwords, access tokens, or unnecessary sensitive information in the report.
Depending on the applicable law and our role in processing the information, you may have rights to access, correct, delete, or obtain a portable copy of personal information; object to or restrict processing; withdraw consent; or opt out of certain processing. Where applicable, rights include opting out of sale, sharing for cross-context behavioral advertising, targeted advertising, or certain profiling, and appealing a denied request.
Email spencer@asqend.com with your name, contact details, and enough information to identify your request. We may need to verify your identity or a representative’s authority. Please do not send sensitive identity documents unless we request them through an appropriate method. We will respond within 30 days or sooner where required by law. We will not discriminate against you for exercising applicable privacy rights.
If your information appears in material supplied by an Asqend customer, that customer may control the response. Contact the organization that supplied the information, or contact us so we can route the request and assist as appropriate. We do not disclose one customer’s confidential information to another person simply because they submit a request.
If we deny a request, you may ask us to reconsider by replying to the decision or emailing us with “Privacy request appeal” in the subject. Applicable laws determine any further appeal, complaint, or regulator-contact rights. This policy does not limit those rights.
We operate from the United States. Information may be stored or processed in the United States and in other countries where authorized service providers operate. Before accepting an engagement involving cross-border data, we agree the relevant processing locations and any required transfer arrangements.
If authorized sources are likely to include substantial information about people located outside the United States, tell us before providing it.
The services are intended for business customers in the United States. That focus does not remove any legal obligations that apply to information we handle. Contact us before supplying information subject to additional international requirements so we can determine whether the engagement can be supported and what arrangements are required.
The services are intended for adults acting in a business capacity, not children. We do not knowingly collect personal information from children under 18. If you believe such information has been supplied, contact us so we can investigate and take appropriate deletion steps.
When we make material changes, we will post the revised policy and provide at least 30 days’ advance notice by email to registered users and customers with an active engagement, and by a prominent notice in the application for those who use it.
Updating this policy does not, by itself, authorize a new use of previously collected information that conflicts with the commitments made when it was collected. We obtain additional authorization or consent where required. The applicable service agreement and data-processing agreement also continue to govern the customer relationship.
For questions, privacy requests, or information about an engagement’s data-handling arrangements:
SD Consulting LLC / Asqend
Longmont, Colorado 80504
Email: spencer@asqend.com