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Privacy Policy

Last updated: September 10, 2026

1. ABOUT THIS POLICY

SD Consulting LLC, operating as Asqend, handles information through asqend.com, app.asqend.com, and agreed services, including the look-back, ongoing monitoring, and implementation. This policy explains our practices; visiting the website is not consent to access your business data.

We manage contact, account, billing, and website information for our own business purposes. We process customer-supplied business data on the customer’s instructions. Customers must have authority to share it, including necessary notices and recording permissions.

2. INFORMATION WE COLLECT AND WHY

  • Contact and account information: Names, business emails, company details, scheduling information, account identifiers, and billing records—to answer inquiries and administer services.
  • Authorized business information: Meeting history, participants, transcripts, notes, and other agreed business records—to prepare findings, reports, and recommendations or deliver separately agreed ongoing work. This may include information about people who do not have an Asqend account.
  • Working material: Questions, feedback, analysis, and follow-up records—to deliver and explain the work.
  • Technical information: IP addresses, browser/device details, usage, errors, and security logs—to operate, protect, and improve the services.

We also use information for billing, support, legal obligations, and resolving disputes. Marketing communications require your consent; email us to opt out. We do not use customer data for unrelated purposes.

3. HUMAN REVIEW AND AI

With the customer’s explicit authorization, Spencer Dusebout reviews relevant source material and findings for the look-back. Other human access requires explicit customer authorization for implementation, support, debugging, or security, or a legal requirement. Additional authorized personnel are bound by written confidentiality obligations and access only what their role needs.

AI providers may process relevant business context. Before processing, we identify the providers in written engagement arrangements and confirm their terms and settings prohibit model training on customer content. Separate AI tools or local workflows require the customer’s written agreement. Provider retention and security review are separate from model training.

We do not use personal information to train third-party AI models. Training our own models on customer content requires a separate written agreement. We use synthetic or anonymized technical/usage information for development; creating anonymized data from customer content for our own development requires contractual permission.

4. SHARING AND SECURITY

We share information with customer-authorized recipients and providers supporting hosting, storage, authentication, security, AI, communications, scheduling, billing, and agreed implementation. Appropriate written arrangements are required before providers receive customer content. We may also disclose information for legal or safety needs or a business transfer, subject to applicable protections; we notify you of a transfer and resulting policy changes.

We do not sell personal information, provide it to data brokers, or share customer content for another party’s marketing without consent.

We use safeguards appropriate to the information and services, including hands-on work. No system is completely secure. We investigate security incidents and provide required notifications without unreasonable delay and within applicable legal and contractual deadlines. Ask us about safeguards or report concerns at spencer@asqend.com.

5. RETENTION AND DELETION

Before a look-back, the engagement agreement specifies retention of source material and working data, report delivery, export, deletion, and exceptions. Ongoing services require separate agreement. We retain information for the agreed work and legitimate legal, billing, security, and dispute-resolution needs.

Email us to request deletion or offboarding. After account deletion, personal identifying information is deleted within 30 days unless a longer period is required by law, security, billing, or contractual obligations. A shorter contractual deletion period applies when agreed. Anonymized usage data may be retained; provider caches and backups follow applicable retention arrangements.

We provide customer-controlled data exports on reasonable request, subject to technical limitations, security, law, and contractual terms. Retained information remains protected. Disconnecting an integration does not itself delete information already processed. Application use without a signed agreement remains subject to the Service Terms and these deletion/export commitments.

6. COOKIES AND PROCESSING LOCATIONS

The application may use cookies or browser storage for authentication, security, and preferences. Browser controls may affect functionality. External resources, such as fonts, can disclose technical information to their providers; booking services and other external links have their own privacy notices. We obtain consent for optional tracking where required. Contact us about available choices.

We operate from the United States; authorized providers may process information in other countries. We agree relevant locations and required transfer arrangements before cross-border engagements. Tell us before supplying sensitive or regulated information, or substantial information about people outside the United States. Our business services are for adults; we do not knowingly collect information from children under 18 and take appropriate deletion steps if notified.

7. YOUR RIGHTS AND CONTACT

Depending on applicable law and our role, you may request access, correction, deletion, portability, restriction, or objection; withdraw consent; or opt out of sale, advertising-related sharing, targeted advertising, or certain profiling. We do not discriminate for exercising applicable rights.

Email spencer@asqend.com with enough information to identify your request. We may verify identity or representative authority and will respond within 30 days, or sooner where required. Requests concerning a customer’s source data may be routed to that customer. You can appeal a denial by replying or emailing us; applicable regulator and complaint rights remain available.

SD Consulting LLC / Asqend
Longmont, Colorado 80504
spencer@asqend.com

8. POLICY CHANGES

For material changes, we post the revised policy and provide at least 30 days’ advance notice by email to registered users and active customers, and in the application for its users. Changes do not authorize conflicting new uses of previously collected information without required consent.

Earlier policies and existing commitments

This shorter presentation does not reduce commitments in the earlier September 10 policy or the July 2 policy where applicable. Earlier policies continue to govern existing relationships until their notice and consent requirements are met. Information already collected remains subject to the commitments made when it was collected. Service and data-processing agreements also continue to apply.

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